Our Program
Certified Email Marketing Specialist
(Scholarship / Financial AID Available )
The Certified Email Marketing Specialist (CEMS) program by CEO Minds Academy is designed to make you an expert in creating high-performing email campaigns that convert leads into loyal customers.
In this 8–12 week practical training, you’ll master tools like Mailchimp, HubSpot, and ConvertKit, learn to build email funnels, automation workflows, audience segmentation, and data analytics, and understand how email marketing supports overall business growth.
This program prepares participants to work as email marketing managers, campaign strategists, or freelance specialists, with opportunities to collaborate on real-world projects and internships through CEO Minds Pakistan Academy and its business partners.
Duration: 8–12 Weeks | Mode: Online / On-Campus | Level: Professional Certification
Program Modules Details
Certified Email Marketing Pakistan Modules
- Module 1: Introduction to Email Marketing
Objective: Understand the fundamentals and impact of email marketing in digital business.
What is Email Marketing and Why It Matters
Email Marketing vs. Social Media Marketing
Key Metrics: Open Rate, CTR, Conversion Rate
Understanding Email Service Providers (ESPs)
Overview of Mailchimp, HubSpot, ConvertKit
- Module 2: Building & Growing an Email List
Objective: Learn ethical and effective strategies for building an engaged subscriber list.
Creating Lead Magnets (Ebooks, Freebies, Discounts)
Building Signup Forms and Popups
Segmentation: Understanding Audiences & Interests
Data Privacy & GDPR Compliance
Hands-on: Create a Signup Form Using Mailchimp
- Module 3: Crafting High-Converting Emails
Objective: Master content creation and design principles that drive engagement.
Writing Powerful Subject Lines & CTAs
Structuring Emails for Readability and Impact
Using Design Tools (Canva, BeeFree)
Personalization & A/B Testing
Building Welcome & Promotional Campaigns
- Module 4: Email Automation & Funnels
Objective: Learn to create automated workflows that nurture leads and drive sales.
- Setting Up Automated Sequences (Welcome, Abandoned Cart, Follow-up)
- Understanding Funnel Stages (TOFU, MOFU, BOFU)
- Lead Nurturing and Drip Campaigns
- Integration with CRM Systems (HubSpot / Zoho / Mailchimp)
- Project: Design a 3-Email Automation Funnel
- Module 5: Sales, Lead Generation & Monetization
Objective: Use email marketing to generate consistent sales and client revenue.
Converting Subscribers into Customers
Promotional Campaign Strategies
Upselling and Cross-Selling Tactics
Integrating Email with Sales Pages and Landing Pages
Case Study: 5 Proven Sales Campaigns
- Module 6: Analytics, Reporting & Optimization
Objective: Measure, evaluate, and optimize campaigns for continuous improvement.
Key Metrics & Performance Tracking
Creating Reports in Mailchimp & HubSpot
Understanding ROI and Customer Lifetime Value
Split Testing and Optimization Techniques
Tools for Reporting: Google Analytics, Notion, Data Studio
- Module 7: Freelancing, Client Projects & Portfolio Building
Objective: Build your professional identity and attract email marketing clients.
Freelance Platforms: Upwork, Fiverr, LinkedIn Outreach
Writing Proposals & Pricing Your Services
Case Studies & Portfolio Development
Handling Clients, Revisions, and Reporting
Collaborating on CEO Minds Pakistan Partner Projects
- Module 8: Final Project, Assessment & Certification
Objective: Apply your learning in a real-world campaign and get certified.
Build and Run a Complete Email Marketing Campaign
Performance Review & Feedback by Mentors
Certification and Award Ceremony
Apply your skills in real-world projects and gain hands-on experience through jobs or internships with CEO Minds Pakistan Academy and its business partners.
Benefits of the Program:
- 1. Intensive 3-month training designed by business leaders, CEOs & entrepreneurs.
- 2. Mentorship from top CEOs and industry experts across Pakistan.
- 3. Design, manage, and optimize email campaigns for brands and businesses.
- 4. Lead promotional and product-based marketing campaigns from start to finish.
- 5. Networking with professionals, investors, and CEOs.
- 6.Earn Certified Email Marketing Specialist (CEMS) certificate from CEO Minds Academy.
- 7. Access to the CEO Minds Network for continuous career growth.
- 8. Advise companies on integrating email marketing into their broader digital strategy.
- 9. Apply your skills in real-world projects and gain hands-on experience through jobs or internships with CEO Minds Pakistan Academy and its business partner.
- 9. Work as freelancers or start their own email marketing agency.
How to Apply for Financial Aid or Scholarship?
- The CEO Minds Financial Aid & Scholarship Program supports talented and deserving participants who demonstrate leadership potential or financial need.
- Select “Apply for Financial Aid/Scholarship” while filling out your admission form.
- Submit supporting documents (academic record, income proof, or recommendation letter).
- Shortlisted applicants will be invited for an interview with the Scholarship Committee.
- Final scholarships will be awarded based on merit, need, and commitment to leadership goals.
Who can Join the Program ?
- The program is open to students, young professionals, entrepreneurs, and aspiring leaders who are passionate about creating impact and building successful ventures. This program is ideal for:
- University & college students who want to develop leadership and business skills early.
- Young professionals aiming to enhance their career growth or transition into leadership roles.
- Aspiring entrepreneurs looking to launch, scale, or refine their business ideas.
- Startup founders seeking mentorship, funding, and strategic guidance.
- Community leaders & innovators who want to create meaningful change in society.
- Whether you’re just starting your career or already running a business this progam is for you with the mindset, tools, and network to become a confident, visionary CEO or professional.
Join the Next Generation of Leaders Today
Unlock your potential with globally recognized certification programs designed to build your skills, confidence, and career and learn from industry experts.
More Details
- admission@ceomindsacademy.com
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“CEO Minds Pakistan Academy truly transformed my personality. Before joining, I was shy and unsure about public speaking, but the CCSSE program helped me find my voice. The trainers were motivating, and the sessions were so practical that I could apply every lesson in real life. Today, I communicate confidently and lead my university projects with pride.”
“Joining CEO Minds Pakistan Academy was one of the best decisions I’ve made. The Youth Entrepreneurship Program gave me the direction and confidence to turn my idea into a startup plan. Every session was practical, full of energy, and focused on real business challenges. CEO Minds didn’t just teach me entrepreneurship — it taught me how to think and act like a leader.”
The CBDP program at CEO Minds Academy helped me think like a real business professional. I learned how to analyze markets, deal with clients, and build business strategies that work. What makes this academy special is the mentorship , they treat every student like a future CEO. I not only improved my skills but also gained a network of inspiring mentors and friends.”
