Our Program
Certified Google Ads & Analytics Expert (CGAAE)
(Scholarship / Financial AID Available )
he Certified Google Ads & Analytics Expert (CGAAE) program empowers participants to plan, launch, and optimize Google ad campaigns that drive measurable business results.
You’ll master how to create profitable ad strategies, manage budgets, analyze performance through Google Analytics 4 (GA4), and turn data into decisions.
Perfect for digital marketers, entrepreneurs, and freelancers looking to generate sales and grow online visibility through Google’s advertising ecosystem.
Duration: 6–8 Weeks | Mode: Online / On-Campus | Level: Professional Certification
Program Modules Details
Certified Google Ads & Analytics Expert Modules
- Module 1: Introduction to Google Ads Ecosystem
Objective: Build a foundational understanding of how Google Ads works.
Overview of Google Ads Platforms (Search, Display, YouTube, Shopping, Performance Max)
Understanding the Buyer Journey in Google Advertising
Google Ads Account Structure: Campaigns, Ad Groups, and Ads
Bidding Models, Quality Score, and Ad Rank
Setting up a Google Ads Account and Interface Walkthrough
- Module 2: Keyword Research & Campaign Strategy
Objective: Learn to plan and design effective campaigns based on keywords and intent.
- Keyword Research Tools & Techniques (Google Keyword Planner, Ubersuggest, etc.)
- Match Types: Broad, Phrase, Exact & Negative Keywords
- Competitor Analysis & Campaign Structuring
- Campaign Objective Selection & Ad Budgeting
- Landing Page Strategy and Conversion Relevance
- Module 3: Creating Search & Display Ad Campaigns
Objective: Learn to set up, write, and optimize high-performing Google Ads.
- Creating Compelling Ad Copy and Extensions
- Search Ads Setup and Optimization
- Display & Banner Ad Campaigns
- Audience Targeting and Remarketing
- Split Testing (A/B) and CTR Improvement Techniques
- Module 4: YouTube & Performance Max Advertising
Objective: Use video and multi-channel campaigns for broader reach.
Understanding YouTube Ads (Skippable, Non-Skippable, Discovery)
Video Ad Creation Best Practices
Performance Max Campaign Setup and Targeting
Audience Signals and Creative Assets
Integration with Google Merchant Center
- Module 5: Conversion Tracking & Analytics Setup
Objective: Track results and measure campaign success effectively.
Introduction to Conversion Tracking
Installing Google Tag Manager (GTM)
Setting Up and Connecting Google Analytics 4 (GA4)
Event Tracking, Goals & Custom Conversions
Analyzing Clicks, Impressions, and Conversion Paths
- Module 6: Advanced Optimization & Budget Management
Objective: Optimize campaigns for performance, ROI, and efficiency.
- Bid Strategy Optimization (Manual vs. Smart Bidding)
- Device, Location & Audience Adjustments
- Quality Score Enhancement Techniques
- Budget Allocation and Scaling Winning Campaigns
- Handling Low CTR or Low Conversion Issues
- Module 7: Client Projects, Reporting & Freelancing
Objective: Learn to manage clients, create reports, and acquire projects.
Managing Multiple Client Accounts with MCC (Manager Account)
Monthly Reporting Templates & Presentation Skills
How to Find Freelance Google Ads Projects (Fiverr, Upwork, LinkedIn)
Pricing, Proposal Writing & Client Communication
Building Long-Term Client Retention Strategies
- Module 8: Final Assessment, Project & Certification (Week 8)
Objective: Apply everything in a real-world campaign scenario.
- Develop and Present a Complete Google Ads Strategy
- Practical Performance Review & Optimization Report
- Campaign Analysis Presentation to Mentors
- Certification & Recognition Ceremony
- Career Guidance: Becoming a Certified Google Partner
Benefits of the Program:
- 1. Intensive 3-month training designed by business leaders, CEOs & entrepreneurs.
- 2. Mentorship from top CEOs and industry experts across Pakistan.
- 3. Master Google Ads Campaign Creation & Optimization
- 4. Opportunities for funding and incubation of startup ideas.
- 5. Networking with professionals, investors, and CEOs.
- 6. Earn the Certified Google Ads & Analytics Expert (CGAAE) Professional Certificate from CEO Minds Academy
- 7. Access to the CEO Minds Network for continuous career growth.
- 8. Master the art of collaboration, co-branding, and deal-making
- 9. Apply your skills in real-world projects and gain hands-on experience through jobs or internships with CEO Minds Pakistan Academy and its partners
How to Apply for Financial Aid or Scholarship?
- The CEO Minds Financial Aid & Scholarship Program supports talented and deserving participants who demonstrate leadership potential or financial need.
- Select “Apply for Financial Aid/Scholarship” while filling out your admission form.
- Submit supporting documents (academic record, income proof, or recommendation letter).
- Shortlisted applicants will be invited for an interview with the Scholarship Committee.
- Final scholarships will be awarded based on merit, need, and commitment to leadership goals.
Who can Join the Program ?
- The program is open to students, young professionals, entrepreneurs, and aspiring leaders who are passionate about creating impact and building successful ventures. This program is ideal for:
- University & college students who want to develop leadership and business skills early.
- Young professionals aiming to enhance their career growth or transition into leadership roles.
- Aspiring entrepreneurs looking to launch, scale, or refine their business ideas.
- Startup founders seeking mentorship, funding, and strategic guidance.
- Community leaders & innovators who want to create meaningful change in society.
- Whether you’re just starting your career or already running a business this progam is for you with the mindset, tools, and network to become a confident, visionary CEO or professional.
Join the Next Generation of Leaders Today
Unlock your potential with globally recognized certification programs designed to build your skills, confidence, and career and learn from industry experts.
More Details
- admission@ceomindsacademy.com
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“CEO Minds Pakistan Academy truly transformed my personality. Before joining, I was shy and unsure about public speaking, but the CCSSE program helped me find my voice. The trainers were motivating, and the sessions were so practical that I could apply every lesson in real life. Today, I communicate confidently and lead my university projects with pride.”
“Joining CEO Minds Pakistan Academy was one of the best decisions I’ve made. The Youth Entrepreneurship Program gave me the direction and confidence to turn my idea into a startup plan. Every session was practical, full of energy, and focused on real business challenges. CEO Minds didn’t just teach me entrepreneurship — it taught me how to think and act like a leader.”
The CBDP program at CEO Minds Academy helped me think like a real business professional. I learned how to analyze markets, deal with clients, and build business strategies that work. What makes this academy special is the mentorship , they treat every student like a future CEO. I not only improved my skills but also gained a network of inspiring mentors and friends.”
