Our Program
Certified Meta Ads & Social Media Specialist (CMASS
(Scholarship / Financial AID Available )
The Certified Meta Ads & Social Media Specialist (CMASS) program is a comprehensive, hands-on certification that empowers learners to master social media strategy, content creation, and paid advertising across platforms like Facebook, Instagram, LinkedIn, and TikTok.
Through practical assignments and real campaign experience, participants learn to create viral content, manage pages, and run profitable ad campaigns. Graduates are prepared to work as Social Media Managers, Meta Ad Specialists, or Digital Branding Consultants — or even launch their own marketing company or freelance career with CEO Minds Pakistan Academy’s support.
Duration: 08–12 Weeks | Mode: Online / On-Campus | Level: Professional Certification
Program Modules Details
Program all Modules
- Module 1: Social Media Fundamentals & Strategy
Objective: Build a strong foundation in social media marketing and strategy planning.
- Understanding the Social Media Ecosystem
- Key Platforms: Meta (Facebook, Instagram), LinkedIn, YouTube, TikTok
- Creating Social Media Goals, KPIs, and Target Audiences
- Competitor Analysis and Brand Benchmarking
- Developing Social Media Strategy Frameworks
- Module 2: Branding, Content Creation & Storytelling
Objective: Learn how to design creative, impactful, and engaging content that aligns with brand identity.
- Building a Consistent Brand Personality Online
- Writing Engaging Captions and Storytelling Posts
- Canva & AI Tools for Design and Content Creation
- Content Planning & Scheduling Tools (Meta Planner, Buffer, Hootsuite)
- Creating Viral Reels, Stories & Visuals that Convert
- Module 3: Facebook & Instagram Ads
Objective: Master Meta Ads Manager and learn to run paid campaigns that deliver results.
- Overview of Meta Business Suite and Ads Manager
- Campaign Objectives: Awareness, Traffic, Leads, and Conversions
- Targeting Audiences by Behavior, Interest, and Demographics
- Ad Copywriting, Creative Formats, and Placements
- Campaign Budgeting, A/B Testing & Optimization
- Module 4: Advanced Meta Advertising & Analytics
Objective: Develop advanced ad optimization and analytics skills to maximize ROI.
- Pixel Setup, Custom Conversions, and Retargeting Campaigns
- Dynamic Ads, Catalog Campaigns & Performance Max Strategies
- Audience Segmentation and Lookalike Targeting
- Campaign Data Analysis with Meta Insights
- Troubleshooting Ad Issues (Low Reach, Disapprovals, Budget Limits)
- Module 5: Multi-Platform Social Media Marketing
Objective: Expand marketing skills across multiple platforms for brand growth and engagement.
LinkedIn Marketing & B2B Strategy
YouTube & TikTok Marketing Essentials
Influencer Marketing & Collaboration Campaigns
Cross-Platform Strategy Alignment
Hashtag Strategy, Trend Analysis, and Community Management
- Module 6: Social Media Sales, Clients & Freelancing
Objective: Learn how to find clients, generate leads, and monetize your social media expertise.
Turning Social Media Pages into Sales Funnels
Lead Generation through Paid & Organic Strategies
Finding Local & International Clients (Upwork, Fiverr, LinkedIn)
Proposal Writing, Pricing & Negotiation Skills
Building Your Personal or Agency Brand
- Module 7: Analytics, Insights & Campaign Reporting
Objective: Measure campaign performance and present results professionally to clients or employers.
Understanding Social Media Metrics: Reach, Engagement, CTR, ROI
Meta Insights and Business Suite Reporting
Creating Professional Reports (Google Sheets, Canva, Notion)
Tracking Conversions and Ad Performance
Using Data to Refine Future Strategies
- Module 8: Final Project, Assessment & Certification
Objective: Apply all learned concepts in a real-world project and prepare for certification.
Develop a Full Social Media Strategy and Ad Campaign
Run & Present Your Campaign Performance Report
One-on-One Feedback and Evaluation from Mentors
Certification Ceremony & Portfolio Showcase
Apply your skills in real-world projects and gain hands-on experience through jobs or internships with CEO Minds Pakistan Academy and its business partners.
Benefits of the Program:
- 1. Intensive 3-month training designed by business leaders, CEOs & entrepreneurs.
- 2. Mentorship from top CEOs and industry experts across Pakistan.
- 3. Build and manage effective social media marketing campaigns.
- 4. Opportunities for funding and incubation of startup ideas.
- 5. Networking with professionals, investors, and CEOs.
- 6. Earn the Certified Meta Ads & Social Media Specialist (CMASS) certicicate from CEO Minds Academy.
- 7. Access to the CEO Minds Network for continuous career growth.
- 8. Acquire clients, manage projects, or start a personal marketing agency
- 9. Apply your skills in real-world projects and gain hands-on experience through jobs or internships with CEO Minds Pakistan Academy and its partners
How to Apply for Financial Aid or Scholarship?
- The CEO Minds Financial Aid & Scholarship Program supports talented and deserving participants who demonstrate leadership potential or financial need.
- Select “Apply for Financial Aid/Scholarship” while filling out your admission form.
- Submit supporting documents (academic record, income proof, or recommendation letter).
- Shortlisted applicants will be invited for an interview with the Scholarship Committee.
- Final scholarships will be awarded based on merit, need, and commitment to leadership goals.
Who can Join the Program ?
- The program is open to students, young professionals, entrepreneurs, and aspiring leaders who are passionate about creating impact and building successful ventures. This program is ideal for:
- University & college students who want to develop leadership and business skills early.
- Young professionals aiming to enhance their career growth or transition into leadership roles.
- Aspiring entrepreneurs looking to launch, scale, or refine their business ideas.
- Startup founders seeking mentorship, funding, and strategic guidance.
- Community leaders & innovators who want to create meaningful change in society.
- Whether you’re just starting your career or already running a business this progam is for you with the mindset, tools, and network to become a confident, visionary CEO or professional.
Join the Next Generation of Leaders Today
Unlock your potential with globally recognized certification programs designed to build your skills, confidence, and career and learn from industry experts.
More Details
- admission@ceomindsacademy.com
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Think Like a Leader. Grow Like a Visionary. Lead Like a CEO.
we don’t just teach , we transform. Our learners develop leadership, mindset, and business skills that prepare them to thrive in the real world.
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Voices of Our Learners
“CEO Minds Pakistan Academy truly transformed my personality. Before joining, I was shy and unsure about public speaking, but the CCSSE program helped me find my voice. The trainers were motivating, and the sessions were so practical that I could apply every lesson in real life. Today, I communicate confidently and lead my university projects with pride.”
“Joining CEO Minds Pakistan Academy was one of the best decisions I’ve made. The Youth Entrepreneurship Program gave me the direction and confidence to turn my idea into a startup plan. Every session was practical, full of energy, and focused on real business challenges. CEO Minds didn’t just teach me entrepreneurship — it taught me how to think and act like a leader.”
The CBDP program at CEO Minds Academy helped me think like a real business professional. I learned how to analyze markets, deal with clients, and build business strategies that work. What makes this academy special is the mentorship , they treat every student like a future CEO. I not only improved my skills but also gained a network of inspiring mentors and friends.”
